Introduction: IoT and Data Privacy: What You Need to Know. IoT, or the Internet of Things, refers to the network of interconnected devices embedded with sensors, software, and other technologies, enabling them to collect and exchange data.
These devices can range from household appliances and wearable fitness trackers to industrial machinery and smart city infrastructure. The rapid growth of the Internet of Things (IoT) raises privacy concerns despite its potential benefits.
IoT devices can collect large amounts of granular data about people’s daily habits and activities. The data that these devices may collect includes, among other things, usage rate data, location data, and health data.
IoT objects, such as smart rings and thermometers, have also been used in efforts to combat the COVID-19 pandemic.
Companies’ traditional data business models have historically enabled “surveillance capitalism,” which aims to “predict and modify human behavior by generating revenue and market control.”
If left unchecked, the increasing volume and variety of IoT data, combined with traditional and emerging business models, could expand surveillance capitalism with even more far-reaching consequences. Let’s discuss IoT and Data Privacy